Episode 108
30 Social Media Post Ideas To Ignite Engagement
Social media has fundamentally reshaped the digital landscape, creating unique channels for businesses to connect and engage with their potential customers. This digital transformation was the key topic in this week’s episode, where Jessie and Angela highlighted the importance of authenticity and personal connection, beyond strategic content planning. They recommend various strategies such as sharing behind-the-scenes insights, customer testimonials, local vendor spotlights, and industry insights. Other ideas include hosting Q&A sessions, sharing roundups of industry-related resources, and charity initiatives. Businesses should also focus on celebrating company milestones, promoting local events, and sharing user experiences or case studies. Seasonal and comparison content, personal stories, employees' achievements, product usage tips, and company mission statements were also suggested to enhance audience engagement. They underline that fostering genuine connections with the audience is key, achieved through building trust and familiarity, not just promoting products or services.

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About The Hosts

Co-host of the Marketing Moms podcast, Jessie is also the owner of Valle Media, LLC, a company that helps small businesses with their digital marketing strategies, sales funnel conversions, and tech training. She began her business in 2016 after becoming a mom and deciding she wanted to work from home to spend time raising her two children.

As well as being the co-host of the Marketing Moms Podcast, Angela is also the owner of Technical Geekery, LLC, a service business that provides development and support for businesses using the WordPress and Shopify Platforms. She started her business journey in 2014 and Technical Geekery was founded in 2017. 

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