Episode 117
Choosing the Perfect Social Media Platform for Your Business Success
This week, Jessie and Angela chat about selecting the best social media platform for your business. It involves understanding your target audience and their online behavior. Platforms like Instagram and TikTok appeal to younger demographics, while LinkedIn caters to professionals, and Facebook has a broader reach. Experimentation and engagement analysis can help in refining the platform choice for your specific brand. Regional platforms and niche sites, such as Pinterest and Reddit, should also be considered depending on the business goals. Overall, aligning the platform with your audience's interests, age, and preferences is key to successful social media marketing, while selecting a platform that aligns with your own posting style.

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About The Hosts

Co-host of the Marketing Moms podcast, Jessie is also the owner of Valle Media, LLC, a company that helps small businesses with their digital marketing strategies, sales funnel conversions, and tech training. She began her business in 2016 after becoming a mom and deciding she wanted to work from home to spend time raising her two children.

As well as being the co-host of the Marketing Moms Podcast, Angela is also the owner of Technical Geekery, LLC, a service business that provides development and support for businesses using the WordPress and Shopify Platforms. She started her business journey in 2014 and Technical Geekery was founded in 2017. 

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