Our Latest Episode

Effective Client Retention Strategies

Episode 142

In this episode, Jessie and Angela discuss strategies for client retention, emphasizing the importance of building and maintaining strong customer relationships. They outline several key tactics, including personalized service, loyalty programs, and regular communication with clients. The conversation highlights the significance of understanding customer needs and preferences to tailor services and offers accordingly. It also touches on the use of feedback to improve and innovate, as well as the critical role of customer satisfaction in fostering loyalty and repeat business. Jessie and Angela underscore that client retention is not just about the initial sale but involves a continuous effort to keep customers engaged and satisfied, ultimately leading to a loyal client base that supports the business over time.

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The Myth of More: Questioning the Constant Push for Growth

The Myth of More: Questioning the Constant Push for Growth

Episode 141

In this episode, Jessie and Angela discuss the unrealistic expectations for constant growth in the mom entrepreneur space, especially in American culture. It critiques the pressure to achieve six or seven-figure incomes, emphasizing the importance of personal fulfillment and balance over financial success. They explore how these societal pressures conflict with the desire for a balanced life as a mom and business owner. They advocate for appreciating personal achievements and maintaining business satisfaction without succumbing to the relentless pursuit of growth. The conversation also touches on the distinction between being content with one’s business and the constant push for expansion, emphasizing the importance of personal relationships and life satisfaction over mere financial gain.

Creative Ways to Expand Services and Products

Creative Ways to Expand Services and Products

Episode 140

In this episode, Jessie and Angela discuss strategies for diversifying business offerings for small business owners who have moved beyond the initial growth phase. The conversation focuses on expanding product lines and services in a way that’s logical and beneficial for existing customers. They emphasize the importance of using the established customer base to introduce new, complementary offers or services.

How To Optimize Processes for Efficiency and Scalability In Business

How To Optimize Processes for Efficiency and Scalability In Business

Episode 139

In this episode, Jessie and Angela focus on optimizing business processes for efficiency and scalability. Key topics include implementing automation to handle repetitive tasks, streamlining workflows by removing unnecessary steps, and investing in technology that aids efficiency. They also discuss the importance of continuous training for teams, data-driven decision making, and the need to regularly review and refine business processes. The conversation emphasizes the impact of these strategies on improving business operations and the importance of adapting them to individual business needs.

Strategies for Deepening Customer Connections For Retention

Strategies for Deepening Customer Connections For Retention

Episode 138

In this episode, Jessie and Angela discuss essential strategies for strengthening existing customer relationships, a critical aspect for businesses transitioning from the initial client acquisition phase to focusing on customer retention. They emphasize the importance of exceptional customer service, highlighting the need for empathetic and adaptable customer interactions, which can significantly impact a business’s reputation through positive word-of-mouth and referrals.

5 Key Strategies After The Business Startup Phase

5 Key Strategies After The Business Startup Phase

Episode 137

In this episode, Jessie and Angela discuss five key strategies for businesses transitioning from the startup to the growth phase. The focus areas include setting purposeful goals for a balanced work-family life, improving products or services based on customer feedback, streamlining operations for efficiency, building a strong team either through hiring or freelancers, and leveraging technology to enhance productivity and customer experience. The episode emphasizes the importance of these strategies for maintaining business growth while also focusing on personal and family time.

3 Signs Your Business Is Over The “Hustle” Phase

3 Signs Your Business Is Over The “Hustle” Phase

Episode 136

In this episode, Jessie and Angela discuss recognizing when a business transitions from the hustle phase to a period of slower growth and stability. They highlight three key signs: sales and revenue growth becoming more predictable, a shift from rapid expansion to optimizing and streamlining operations, and a greater emphasis on maintaining existing customer relationships. They share personal experiences and insights on this transition, emphasizing the importance of adapting to this new phase and its impact on personal and professional life.

Setting Goals for Balance

Setting Goals for Balance

Episode 135

In this episode, Jessie and Angela focus on setting realistic goals for balance. The discussion emphasizes the importance of setting goals that are not only ambitious but also achievable and relevant to individual circumstances. They introduce their “Balance Journal,” which is designed to aid in setting balanced goals. The journal incorporates what they call the “5 P’s of Balance”: Prioritize, Plan, Protect, Persist, and Ponder.

Evolving Focus For The Marketing Moms Podcast

Evolving Focus For The Marketing Moms Podcast

Episode 134

In this podcast episode, Angela and Jessie reveal a slight shift in the focus of their discussions. They emphasize a more intentional approach to their content, aiming to cater to mothers with established businesses rather than those in the initial growth phase. Jessie and Angela discuss the importance of balancing business growth with family time and the notion that it’s acceptable to be satisfied with a business’s current state, rather than constantly striving for expansion. They express a desire to connect with other mothers in similar situations, sharing experiences and advice for maintaining a business while enjoying family life. This change reflects their personal journeys and the stage they are at in their own businesses, advocating for a healthy balance between professional aspirations and family commitments.

Conscious Use Of Technology For Kids Over Holiday Break 

Conscious Use Of Technology For Kids Over Holiday Break 

Episode 133

In this podcast episode, Angela and Jessie discuss strategies for keeping kids engaged during the holiday break in modern ways. They share the challenges of managing work-from-home responsibilities while kids are on break. Angela and Jessie highlight the difference in children’s entertainment now compared to their own childhoods, emphasizing the heavy reliance on digital devices. They suggest creative ways to engage kids, like involving them in pretend or actual business activities, such as taking photos for social media, writing captions, and using hashtags. Additionally, they propose introducing kids to Canva for designing holiday cards and tags, encouraging reading through digital books, and exploring educational websites or virtual museum tours. They also suggest teaching kids skills like cooking, typing, and using technology for educational purposes. The conversation reflects on the importance of balancing screen time with productive and creative activities, adapting to modern tools while instilling valuable skills in children.

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