Our Latest Episode

Practical Tips For Protecting Your Time

Episode 149

In this episode, Jessie and Angela discuss practical tips for protecting one’s time amidst the demands of communication in today’s fast-paced world. They emphasize the importance of setting boundaries, both in personal and business contexts, to ensure that individuals can dedicate time to their families, self-care, and hobbies. The conversation touches on the difficulty of maintaining boundaries with long-term clients, the benefits of setting designated times for checking emails and social media, and the importance of communication with family members about availability and expectations. They also discuss the value of prioritizing tasks and delegating when possible. The episode is reflective and offers insights into balancing professional and personal life.

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Navigating Business Partnerships with Friends

Navigating Business Partnerships with Friends

Episode 148

In this episode, Jessie and Angela discuss the complexities and benefits of business partnerships with friends, drawing parallels with family relationships and emphasizing the importance of clear expectations, open communication, and respecting each other’s strengths and boundaries. They share their personal experiences of collaboration, highlighting the necessity of flexibility, mutual support, and setting priorities, especially when family is involved. Jessie and Angela stress the value of having honest conversations about workload, responsibilities, and conflicts to prevent resentment. They reflect on their journey, discussing the challenges and rewards of working together, the importance of enjoying the collaboration, and the need to continually adapt to life’s changes. The conversation concludes on a positive note, with both expressing gratitude for their partnership and the experiences they’ve shared, affirming the potential benefits of partnering with a friend in business.

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. We’d love to invite you to share any final comments, favorite memories, or questions with us for our final episode, 150. Email us at contact@marketingmoms.co or find us on Instagram @marketingmomspodcast by April 10, 2024 to be included.

Reassessing Our Measure of Value

Reassessing Our Measure of Value

Episode 147

In this episode, Jessie and Angela discuss the misconception that one’s worth is tied to productivity, sharing personal stories and societal observations that challenge this notion. They emphasize the importance of recognizing self-worth beyond achievements and encourage a reevaluation of what defines success and happiness.

Embracing Technology for Small Business Success

Embracing Technology for Small Business Success

Episode 146

In this episode, Jessie and Angela discuss leveraging technology for small businesses. They emphasize the importance of adapting to technological advancements to avoid failure, using examples like Blockbuster’s downfall and the success of cloud computing and CRM software. They highlight the significance of having an online presence, utilizing e-commerce, automating routine tasks, and the critical role of data analysis and cybersecurity in modern business operations. They advocate for embracing technology not only for efficiency and growth but also to meet customer expectations and protect against cyber threats.

Leveraging Business Collaborations For Growth

Leveraging Business Collaborations For Growth

Episode 145

In this episode, Jessie and Angela discuss various strategies for collaborations and partnerships to enhance business growth. They explore joint ventures, cross-promotions, guest blogging, co-hosting events, referral partnerships, product bundling, and social media takeovers as ways to bring in new ideas, reach wider audiences, and generate additional income with minimal effort. Through real-life examples, they emphasize the benefits of leveraging existing relationships, audience sharing, and mutual endorsements to create win-win situations for businesses. The conversation highlights the importance of trust, quality, and strategic alignment in successful collaborations.

How to Earn and Use Referrals Effectively

How to Earn and Use Referrals Effectively

Episode 144

In this episode, Jessie and Angela focus on the importance and strategies of generating referrals for small businesses. They discuss various methods for obtaining referrals, such as providing excellent service, directly asking satisfied customers, leveraging social media, and networking. They also touch upon offering incentives for referrals, the value of partnering with complementary businesses, and the long-term benefits of building a referral-based business. The conversation highlights the significance of referrals in acquiring new clients and sustaining business growth, emphasizing the need for creativity, persistence, and maintaining a strong relationship with existing customers to encourage referrals.

Building Strong Teams in Small Businesses

Building Strong Teams in Small Businesses

Episode 143

In this episode, Jessie and Angela cover a comprehensive discussion on building a strong team within the context of small businesses and solopreneurship. They emphasize creating a positive workplace culture, fostering open communication, and recognizing and rewarding achievements. They also touch on promoting work-life balance, building diversity and inclusivity, and providing leadership and direction. Additionally, they discuss personal anecdotes related to client relationships, the importance of respecting individual strengths and personalities, and the use of personality tests in the workplace. The conversation provides valuable insights into the nuances of team building and management in the modern work environment, tailored for moms and small business owners looking to grow their teams thoughtfully and effectively.

Effective Client Retention Strategies

Effective Client Retention Strategies

Episode 142

In this episode, Jessie and Angela discuss strategies for client retention, emphasizing the importance of building and maintaining strong customer relationships. They outline several key tactics, including personalized service, loyalty programs, and regular communication with clients. The conversation highlights the significance of understanding customer needs and preferences to tailor services and offers accordingly. It also touches on the use of feedback to improve and innovate, as well as the critical role of customer satisfaction in fostering loyalty and repeat business. Jessie and Angela underscore that client retention is not just about the initial sale but involves a continuous effort to keep customers engaged and satisfied, ultimately leading to a loyal client base that supports the business over time.

The Myth of More: Questioning the Constant Push for Growth

The Myth of More: Questioning the Constant Push for Growth

Episode 141

In this episode, Jessie and Angela discuss the unrealistic expectations for constant growth in the mom entrepreneur space, especially in American culture. It critiques the pressure to achieve six or seven-figure incomes, emphasizing the importance of personal fulfillment and balance over financial success. They explore how these societal pressures conflict with the desire for a balanced life as a mom and business owner. They advocate for appreciating personal achievements and maintaining business satisfaction without succumbing to the relentless pursuit of growth. The conversation also touches on the distinction between being content with one’s business and the constant push for expansion, emphasizing the importance of personal relationships and life satisfaction over mere financial gain.

Creative Ways to Expand Services and Products

Creative Ways to Expand Services and Products

Episode 140

In this episode, Jessie and Angela discuss strategies for diversifying business offerings for small business owners who have moved beyond the initial growth phase. The conversation focuses on expanding product lines and services in a way that’s logical and beneficial for existing customers. They emphasize the importance of using the established customer base to introduce new, complementary offers or services.

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