About The Hosts
Co-host of the Marketing Moms podcast, Jessie is also the owner of Valle Media, LLC, a company that helps small businesses with their digital marketing strategies, sales funnel conversions, and tech training. She began her business in 2016 after becoming a mom and deciding she wanted to work from home to spend time raising her two children.
As well as being the co-host of the Marketing Moms Podcast, Angela is also the owner of Technical Geekery, LLC, a service business that provides development and support for businesses using the WordPress and Shopify Platforms. She started her business journey in 2014 and Technical Geekery was founded in 2017.
In this episode, Jessie and Angela discuss strategies for client retention, emphasizing the importance of building and maintaining strong customer relationships. They outline several key tactics, including personalized service, loyalty programs, and regular communication with clients. The conversation highlights the significance of understanding customer needs and preferences to tailor services and offers accordingly. It also touches on the use of feedback to improve and innovate, as well as the critical role of customer satisfaction in fostering loyalty and repeat business. Jessie and Angela underscore that client retention is not just about the initial sale but involves a continuous effort to keep customers engaged and satisfied, ultimately leading to a loyal client base that supports the business over time.
In this episode, Jessie and Angela discuss the unrealistic expectations for constant growth in the mom entrepreneur space, especially in American culture. It critiques the pressure to achieve six or seven-figure incomes, emphasizing the importance of personal fulfillment and balance over financial success. They explore how these societal pressures conflict with the desire for a balanced life as a mom and business owner. They advocate for appreciating personal achievements and maintaining business satisfaction without succumbing to the relentless pursuit of growth. The conversation also touches on the distinction between being content with one’s business and the constant push for expansion, emphasizing the importance of personal relationships and life satisfaction over mere financial gain.
In this episode, Jessie and Angela discuss strategies for diversifying business offerings for small business owners who have moved beyond the initial growth phase. The conversation focuses on expanding product lines and services in a way that’s logical and beneficial for existing customers. They emphasize the importance of using the established customer base to introduce new, complementary offers or services.